RUVA+ is a research-led women's lifestyle and wellness brand that turns health insights into practical tools women can use in daily life.

The work begins with menstrual health, an area that is often ignored despite being central to overall wellbeing. RUVA+ products are designed with clinical insight, cultural relevance, and women's real physiological needs in mind.

Our long-term work includes the development of a non-invasive diagnostic menstrual pad, designed to help detect signs of conditions like heavy menstrual bleeding (HMB) earlier and more accessible. Heavy bleeding affects an estimated 1 in 3 women, yet diagnosis rates remain low due to stigma and limited screening options.

Mavara, a Shona word meaning footprints, is our community-embedded health research framework. It traces patterns of lived experience, what women notice, manage, and navigate daily, and turns those insights into evidence that informs better care.

In practice, this means listening carefully to women's experiences of menstruation, pain, stigma, and access to care, then using that information to guide product design, education, and referral pathways.

LilyPad Circles are guided, safe spaces where women come together to share stories, support one another, and strengthen mental and emotional wellbeing.

These circles are built on the idea that being seen and heard is part of care. They create room for conversation around menstruation, stress, identity, and health, topics often pushed into silence.